CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Teaching & Content Development.
Coordination with campus faculty members
Monitoring the quality of webinars
Creation of assignment/question papers/banks and learner assessment
Handling student queries (LMS/Email)
Project mentoring & evaluation/ Valuation of ETE (End Term Exam) papers
Support director in development of new courses in IT domain.
Research in domain of expertise, research papers in conferences/indexed journals
Dr. Archana Nayak Kini is an Assistant Professor at the Directorate of Online Education, Manipal Academy of Higher Education, Manipal. She brings over 10 years of corporate experience, complemented by 4 years of doctoral research and over 3 years of teaching experience in management education.
She is a results-oriented marketing professional and researcher with expertise in digital marketing strategy, branding, advertising, customer relationship management (CRM), integrated B2B and market research, project management and business intelligence. Her industry experience spans both global and domestic clients across diverse sectors, enabling her to bridge academic insights with real-world applications.
Dr. Kini has taught courses such as Marketing Analytics and Culture and Context in Business, and currently teaches Marketing Management Digital Marketing, Integrated Marketing Communication and Digital and Web Analytics. Her teaching focuses on applying data-driven insights and strategic thinking to contemporary marketing and business challenges.
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Marketing Management | II Term |
| Digital Marketing | III Term |
| Integrated Marketing Communication | IV TERM |
| Digital and Web Analytics | IV TERM |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PHD | Marketing and Management sciences | Manipal institute of Management | 2022 |
| Post Graduate Diploma in Management (PGDM) | Marketing | T. A. Pai Management Institute | 2007 |
| Bachelor of Engineering | Electronics & Communications | Manipal Institute of Technology | 2004 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Directorate of Online Education | Assistant Professor | Teaching, course delivery, academic coordination | Since 16th October 2023 |
| TAPMI IPM program | Visiting Faculty | Teaching and academic engagement | 3 months |
| Department of Commerce, MAHE | Visiting Faculty | Teaching and academic engagement | 4 months |
| Manipal Institute of Management (MIM) | Dr. TMA Pai Research Scholar | Doctoral research in marketing | 4 years |
| Manipal Digital Network Ltd (part of Udayavani) The Manipal Group | Head– Digital Media Manager – Digital Marketing | Digital strategy, branding, and media operations | 3.4 years |
| MAHE | Co-ordinator for SAP (University of Miami) | Program coordination and liaison | 8 months |
| Callidus Cloud, an SAP company | Enterprise Marketing Manager | B2B marketing and global campaigns | 3.9 years |
| Infosys Technologies Ltd | Associate Consultant - CRM | CRM implementation and consulting | 1.2 years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Responsible AI and Data Ethics, Sustainable and Circular Marketing, Ethical Digital Marketing and Customer Engagement, Digital Platform Markets (FinTech, EdTech), AI and Organizational Transformation, E-commerce and Digital Business Models.
Area of Expertise
Digital Marketing and Customer Engagement, E-commerce Strategy and Platform Models, Branding and Integrated Marketing Communications, Marketing Analytics and Data-driven Decision Making.
Area of Research
Responsible AI in Marketing, Sustainable and Circular Consumption, Customer Engagement in Digital Ecosystems, Digital Platform Economies, Marketing–Technology Interface.
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
May 2022
https://f1000research.com/articles/11-27/v2 https://doi.org/10.12688/f1000research.74928.2 Scopus (Q1)
A framework for customer engagement behaviour in the financial services industry: a critical review of evidence
June 2022
Scopus (Q2)
Customer empowerment and engagement behaviours influencing value for FinTech customers: An empirical study from India
May 2023 Organizations & Markets in emerging economies
https://www.journals.vu.lt/omee/article/view/26414 Scopus (Q2)